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Top 6 Strategies for Promoting Your Personal Brand on LinkedIn

by Joan Newsome
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LinkedIn is more than just a site for finding jobs. It’s a platform for you to build connections and present yourself and your brand the way you want to.

For any budding entrepreneurs, LinkedIn is the right place for brand awareness and brand promotion. The more visible your profile is to recruiters and your connections, the greater your chances to establish a noteworthy brand and promote it.

More connections will lead to greater opportunities for networking, which automatically will translate into more profit for your business and yourself.

This article outlines some of the most fundamental strategies you need to employ to successfully promote your personal brand on LinkedIn. Read on to find out what they are.

1. Post about industry leaders

To let people know that you’re a worthy contender in your field, you need to grab the attention of your industry’s biggest tycoons. Present these people as your inspirations for starting a particular job or project, as mentors who have guided you, or as the reasons behind why you joined the industry in the first place.

Don’t forget to tag them in your posts and send them a message letting them know how they impacted you. This will boost your credibility not only with them, but will also give your connections an idea about who you are as a business or an individual.

Consider how Peter Brace dedicated a LinkedIn post to his inspirations in the industry.

2. Make your profile stand out

When someone clicks on your profile on LinkedIn, they are able to tell a lot about you simply by how you present your profile to the public. If there are gaps in your public information, or if your profile just seems too plain and boring to be worth a potential recruiter or business partner’s time, they’re going to click away and move on to the next person.

You need to get people hooked by creating a dynamic and engaging profile. Put up an eye-catching and professional header and profile photo. This might seem like it would be time consuming but it doesn’t have to be. Sites like PosterMyWall have tons of LinkedIn templates, including LinkedIn banner and LinkedIn header templates, that you can browse through and customize for your brand.

So give your profile visitor a chance to get to know you better through the graphics you put up in your profile.

3. Optimize your profile for SEO

LinkedIn is a lot more than just a social site. The frequency with which your profile pops up in search results will determine whether or not you’re able to reach the people you want to.

This is why you need to figure out which keywords people from your demographic search the most, and incorporate them rigorously into your profile.

For instance, let’s say you’re a digital marketing firm. You would want to reach people who are looking for digital marketing services. Perhaps these people often search for a keyword like “marketing graphics”. Now that you know this, you can add this keyword to your public profile so that it pops up as an option.

Finding the right keywords can be tricky. Luckily, sites like Moz offer keyword services to help beginners navigate the world of SEO.

4. Treat LinkedIn like a live resume

As an individual or a business operating on LinkedIn, you cannot afford to simply set up your profile and walk away from it. You need to stay engaged with the platform and you need to keep updating your career progress.

Every achievement you make, you need to post on LinkedIn about it. Treat the site like a live resume so that if a recruiter were to come across your profile, they would have all the information they need.

This is also important when you’re looking for new people to join your company or partner with you. The more information you give out, the greater the chances of you attracting talented young individuals across the board. To get extra attention, you could even put up a special recruitment poster on your profile. With sites like PosterMyWall, this should cost you very little time, money and effort.

5. Share posts strategically

When you’re sharing posts on LinkedIn, keep in mind that everything you write or share will be viewed by potential clients, recruiters, and networks that you want to impress. This is not something to be intimidated by. In fact, it’s a golden opportunity.

Use the spotlight you have to share posts relevant to the industry you’re a part of. Share your own professional opinions and encourage a dialogue with other industry experts in the comments section. Use relevant hashtags in your posts and set your post settings to public to attract as many people to your discussion as possible.

In all this, it’s also important to not lose your own individuality. Talk about your own life, struggles with your career, your experiences, and show empathy for others. You want people to feel that you’re authentic with yourself and others. Let people know that you’re more than what you do for a living. People can be turned off by monotonous work posts, so something a little different now and then is worth talking about.

6. Publish original articles on LinkedIn

You might think posting content on your own blog and then sharing it on LinkedIn would be a better idea but that’s not the case. When you write an article on LinkedIn, all your connections are notified, which means you get more eyes on your content.

The more readers you get, the more likely it is that your content will get shared. In that way, you’ll get more engagement than you would with a simple post. More people will hear about your thoughts, and you’ll get a chance to truly boost your brand.

These are some of the most important strategies for promoting your personal brand on LinkedIn. The key takeaway here is that all your content must be geared towards building your brand, whether it’s the way your profile is structured, the content you share, or the connections you make. Remember to be strategic, and you’ll be well on your way to making a prominent name for yourself.

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