US based smartphone maker BLU Products has announced that it has became the main sponsor of Spanish based football club Valencia back in May 2017. But what is this BLU Products company about?
BLU Products is a Miami based company that recently became the main sponsor of Valencia CF and the BLU: Bold Like Us logo is printed on the jersey for the upcoming season 2017/2018. It is a one-year deal which includes the option to extend the deal for a further season.
During the new jersey launch event, first team players José Luis Gayà, Carlos Soler, Rodrigo Moreno and Jaume Doménech, as well as Academy players Antonio Latorre “Lato” and Antonio Sivera, pose in next season’s new shirts for the first time in public, with BLU Product’s logo on their chests.
In recent years, BLU has expanded to the overseas and has reached different corners of the world such as South East Asia and Europe. With the deal, BLU Products is able to create more brand awareness in Spain and Europe as Valencia CF is one of the top football clubs in the European continent. Furthermore, the sponsorship will also raise the awareness in Singapore as the Football Club is owned by Singaporean businessman Peter Lim.
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